The vibe
This is what it looks like.
You hear it first. No spam, just the drop.
The Original. The Elevated.
The country's first Latin food and culture festival returns for its 4th year. Two days of sabor, música, and comunidad. We are locking the final dates and location with our partners right now. Rain or shine, we don't cancel flavor.
Dates and location drop soon. The list hears it first.
What this is
Not a food fest. A love letter to Latinidad.
A food-first festival powered by real culture. The full Latin diaspora, one weekend, built around the flavors, stories, and rhythms that define our communities. No filters. No watered-down versions. The real thing.
The Waitlist
We are locking the dates and the location with our partners right now. The list hears it first, before anything goes public.
What to expect
Tacos, arepas, ceviche, lechón, empanadas, pupusas, pernil, mofongo, choripán, and more.
Live bands, DJs, reggaetón, salsa, bachata, merengue, Afro-Caribbean sets, folkloric groups.
Chefs, storytellers, and food entrepreneurs sharing the stories behind the dishes.
World Chancla Throwing Championship. Penalty Kick Challenge. Abuela-Approved Food Battle.
Five zones
The vibe
Lineup
70 vendors. 14 acts. The reveal starts this summer — and the list drops to our email first.
Festival details
Get involved
70 slots for food vendors, makers, and first-gen entrepreneurs. For some, this weekend becomes the moment that changes everything. Applications are open now. $50 application fee.
Apply to VendWhere brands meet one of the most influential audiences in America. 150M+ impressions. Five tiers from $5K to $100K, plus custom activations.
Become a SponsorThe festival runs because these people put their name on it.
Taste ID NYC
Seven kinds of NYC eater. Twelve questions read how you actually move through the city, then name it. Takes a minute.
Question one.
How do you find your next meal?
Tap one and you're in. We'll name your type at the end.
Insider access
Be first on the lineup, presale, and venue reveal. Don't get left on read.
Frequently asked
Dates and location are being locked with our partners. Join the list and you hear it first, before anything goes public. Kids 12 and under always enter free with a paying adult.
Entry only. Food and drink are sold by the vendors inside.
Only if we're not sold out. Buy in advance — prices step up as we get closer and space is limited.
Rain or shine, we party. Bring a jacket. No refunds.
Five NYC. Five zones: La Calle, The Music Hall, The Gallery, The Dining Hall, and El Patio.
One scan is one entry. If you need to step out and come back, talk to the gate team before you exit.
Dates and location coming soon. Drop your email to enter the site — the announcement and the lineup land in your inbox first.